Newcastle United supporters must be wondering what it's going to take to fix the underlying issues affecting their beloved club.
It's truly heartbreaking to see, especially when one considers how they used to light up the Premier League with a cavalier style of football that genuinely thrilled and excited the fans.
Nowadays, they are having to watch a brand and style of football that lacks heart - one that's just not good enough for a team whose home attendances are third highest in the Premier League.
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Steve McClaren must use every ounce of his coaching ability to lift his players, bring them together as a team and throw caution to the wind. Whether that's done behind closed doors or out on the training pitch is up to the manager.
One way or another they need to rid of the negativity currently surrounding their performances on match days.
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On current form, Chelsea are going to be overwhelming favourites when they arrive at St. James' Park on Saturday, but in front of a passionate Geordie crowd, whom should get behind their faltering team, Newcastle must try to make the best out of a bad situation.
Play it safe and get beaten and the pressure will mount, or, they could to go toe-to-toe with Chelsea and maybe - just maybe - surprise themselves. Putting up a fight against one of the Premier League's elite will at least earn them some brownie points, even if they do lose.
There is little doubt they have enough quality in their side to muster a comeback - they're far better than to be sitting second-from-bottom in the league, just one place above rivals Sunderland.
McClaren's side must take advantage of the fact that Chelsea are similarly vulnerable, even despite the Blues' three-match winning streak. Newcastle boast a decent record against them over the last four seasons too, which is always a factor in these games.
Newcastle have absolutely nothing to lose by playing a more progressive and open style of football on Saturday and if it does work in their favour, it will give them a platform in which to kick-start their season in earnest.
This is not a club that can afford to keep going back to the drawing board every year to find a quick fix to it's problems.
On Saturday, they must begin to mend the tattered bridges with their supporters and show how much they truly care about the club, with the best way of doing that by coming out of the traps quickly and showing a passion that's been lacking of late.