Tyson Fury appears to be a man on a mission to rekindle the kind of hype heavyweight boxing enjoyed in the 70's and 80's. In his press conference for the upcoming world title fight with Wladimir Klitschko on October 24, he came in with a rather bizarre Batman-style entrance.
And if that wasn't enough, when he finally reappeared in a rather dapper three-piece checked suit, he continued his antics with a rather comical and animated outburst directed at his formidable opponent, who later conceded it was "the most exciting press conference" of his career.
There is little doubt Klitschko was being very generous in his appraisal, but it didn't take long for the heavyweight champion to conclude that Fury was in need of a health treatment, for which he is the cure.
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And it was at this point, the relatively well-made Fury's antics appeared very artificial and amateurish.
For the time it would take him to polish up his acting skills and deliver convincing performances in press conferences and TV appearances, Fury's time would be much better spent toning body fat in the gym and honing his technique in the ring.
Many will argue his way of promoting fights creates attention which all goes towards him, making a princely sum come fight night.
However, money can become the bane of fighters lives, and when it's his time to finish his career in boxing, Fury must understand that all fans of the sport will remember him for is his performances in the ring - not outside it.
Boxers who cannot match their outspoken comments in public with formidable performances in the ring soon become has-beens.
Tyson Fury has yet to set a marker in the world of boxing and his next fight is surely going to provide the clearest indication yet whether he is the real deal or not.