For the second time this year, the WWE have had to take active measures in order to pump some life into the Diva's division.
Nikki Bella finally lost the Diva's Championship at Night of Champions and one of NXT's biggest names claimed it.
New Champion, new story
Charlotte finally won the Diva's Championship and it didn't take long for thing to fall apart for her and Team PCB.
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The team that won the nine diva elimination match at Summer Slam came out to the ring on RAW to celebrate Charlotte's victory.
That's when it all went wrong and Paige - who was pretty much the leader of PCB turned against her own team.
Paige did a fairly classic heel turn while Charlotte was confessing her admiration of her...
But Paige turned against her and it now seems that it may have been a tactic that will work for her as she is now rumoured to be in line for a title shot.
The latest rumours seem to suggest that at the upcoming Hell in a Cell PPV, Charlotte will defend her title for the first time against both Paige and Nikki Bella.
Bella of course has her rematch due while Paige will be added to the mix in order to make the match a bit more dynamic.
While everyone will be expecting Charlotte to retain the title, the storyline itself should be set to get very personal especially with the inclusion of Natalya.
Natalya made her return this past Monday on RAW and threw herself right back into the mix tonight on Smackdown.