Mesut Ozil is working hard to change the growing image of greed that has engulfed football over the past two decades.
The Premier League's inception marked the introduction of English football to the global market, bringing huge money along with it.
So popular is the competition, television companies BT Sport and Sky paid a combined £5.136billion for the rights to show the Premier League from 2016 to 2019.
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That money trickles down to the 20 clubs lucky enough to be amongst the elite, and, as a result, transfer fees have soared. Even the famously frugal Arsene Wenger got in on the act in 2013, paying €50m to sign Ozil from Real Madrid.
But the 26-year-old, who was widely regarded as one of the finest players in the world when he arrived in north London, admits that he, nor any single person in the world, is worth the money Arsenal paid.
He told German publication Express: "No individual around the world is worth €50m.
"That's why in football we have to be careful to not lose our grip on reality and it is also important that, through the opportunities football offers, we do good and help."
And Ozil, who earns £140,000-a-week at the Emirates, certainly practices what he preaches. The Gunners star melted hearts earlier this year after paying for 11 Brazilian children to have life-changing operations to give thanks to the country that hosted Germany's World Cup triumph in 2014.
He did the same thing for 23 children–one for each member of Germany's squad–immediately after their World Cup win, handing over every penny of his bonus to make sure they got the best treatment possible.
Unsurprisingly, Ozil was awarded the Laureus Sport for Good award last November. What a guy.