After a disappointing 2014 season that ended with a 5-11 record, the Chicago Bears attempted to right the ship with an offseason coaching switch.
But, despite John Fox's arrival and a supposed change in emphasis, the Soldier Field franchise have come away from each of their opening three games of the year on the losing side.
Next man up
With a growing realization that a complete overhaul of a bad roster is required, the Bears moved on two defensive starters last night in the form of Jarden Allen and Jon Bostic. Should they now, though, be willing to part with one of their biggest names in order to accelerate the process?
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Matt Forte, as was the case in 2014, has been one of the few bright points in an otherwise dark first three weeks of the season.
Unfortunately for fans hoping the veteran running back can spearhead an unlikely turnaround in form, his performances now make him the team's most valuable asset should they be looking to stockpile draft picks for a big 2016 rebuild.
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The Bears front office certainly don't appear to be keen to build around Forte moving forward.
Having halted contract talks with the pass-catching back earlier this year, his current deal is up at the end of 2015. The next few months, therefore, appear to be the last chance for the franchise to get anything in return for the 29-year-old.
Now is the time to cash in on a man who set NFL records last year and would be a tantalizing option for a number of Super Bowl chasing teams (we're looking at you Dallas) that lack that elite running back.
To overhaul a desperately poor roster, Chicago need far more than the two sixth-round draft picks they acquired from the Panthers and Patriots in trade moves last night.
The franchise would be foolish not to at least feel out any potential offers for the two-time Pro Bowler if they are serious about addressing the issues sooner rather than later.
At 0-3 so far this year, 2015 may already be beyond Chicago. If they don't want the trend to continue in the long run they may have to bite the bullet and move on a man who has been keeping them vaguely competitive for the past 12 months.
Bears fans: Would you sanction a Forte trade, or can the current roster come good? Have your say in the comments below...