When Lyon striker Alexandre Lacazette scored 27 goals in 33 Ligue 1 appearances last season, picking up the Player of the Year award as a result, the Frenchman immediately shot into the limelight as one of Europe's most deadly forwards.
So far this season, however, it has been a totally different story. The 24-year-old has looked tired, unfit and disinterested, with the Lyon fans growing increasingly frustrated with their main man, even jeering him off the pitch on occasion.
To make matters worse, since Nabil Fekir's season ending injury about a month ago, Lyon have been inconsistent and have struggled to score goals on all fronts, especially with Lacazette firing blanks.
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The French international has now spoken out, though, criticising club President Jean-Michel Aulas as well as the manager Hubert Fournier.
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"When you're a young guy at the club, from the city, who's never behaved badly towards anyone, to be treated like that - yes, it's hurtful," he said.
Lyon's prized asset signed a new contract last month after months of speculation regarding his future which dragged on and on right the way to the end of the transfer window.
Arsenal were thought to be keen admirers, as were Liverpool and Manchester United. The loyalty shown by the striker is admirable in a footballing environment devoid of much player loyalty towards their clubs.
Lacazette claims that Aulas acted selfishly by releasing details of the proposed contract.
He said: "When he speaks, a lot of supporters follow him. And when he tells things, seen from his side, he makes you think that the player is in the wrong.
"Yes, his behaviour hurt and disappointed me".
It is not only the handling of contract negotiations that has angered the striker, but also the lack of protection he has received after seeing his form dip.
The French marksman has reportedly been playing through pain after suffering a minor back injury and the lack of explanation regarding his injury has frustrated Lacazette further.
"Of course I played some bad matches. You could say that I was rubbish and everything. But I had pains in my back. I wanted to help and it didn't do me any favours.
"I would have preferred that [Fournier] defend me, that he might show that he was behind me rather than knocking me further and to agree with supporters who were criticising me".
It appears blatant that Lacazette is frustrated with the Lyon hierarchy and it remains a mystery why he didn't speak out sooner about his poor form and injury.
And whilst Lacazette will remain disgruntled, Europe's elite will be eagerly watching how this drama unfolds, rubbing together their hands at the prospect of luring the Frenchman away from his boyhood club.