In 2015, the WWE isn't simply a promotion that resides within the parameters of the squared circle.
As well as the weekly live shows and monthly pay-per-view events, the WWE Network and shows like Total Divis and Tough Enough mean the organization's creative team have a number of ways to push storylines.
And it looks like one such platform, the WWE's reality show 'Total Divas', may have just revealed an upcoming feud for veteran Superstar, John Cena.
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As reported by WrestlingInc, the season four finale of the show saw Cena's girlfriend, Nikki Bella, evading a kiss from her former partner, Dolph Ziggler.
This, coupled with a tweet from the Diva that can be seen below, has led to speculation that Cena will look to defend his honor against Ziggler in the ring in the near future.
Nikki's tweet, if it is in response to Ziggler's attempts, doesn't exactly condemn the wrestler for his actions.
With Cena currently holding the U.S title, this could give the popular Ziggler a long-awaited title shot.
There will be those, though, that may worry the potential feud shows the WWE have run out of ideas for the showoff.
Only recently, Ziggler has been in another love triangle feud with Rusev over Lana. However, with the latter currently out injured for the next four months, the Total Divas episode could very well be the first sign that the WWE are moving Ziggler in a different direction.
WWE fans: Is a Cena-Ziggler feud a good move, or are the WWE running out of ideas? Have your say in the comments below...