Coca-Cola has evidently had enough of the ongoing controversy in Zurich surrounding Sepp Blatter, having released a statement asking the FIFA President to step down.
The statement from the global soft-drink giants, and lead sponsor of football's main governing body, doesn't come as much of a surprise to most, as the ongoing controversy in Zurich is likely tarnishing the relationship between the two organisations.
Coca Cola's plea
Despite the ongoing criminal investigation, Blatter himself has maintained that he will remain as President.
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Coca-Cola's statement - as per the BBC - read: “For the benefit of the game, The Coca-Cola Company is calling for FIFA President Joseph Blatter to step down immediately so that a credible and sustainable reform process can begin in earnest.
"Every day that passes, the image and reputation of FIFA continues to tarnish.
"FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach."
The statement comes months after the U.S brand released a previous statement regarding Blatter's election win, stating that they: "Respect Mr. Blatter’s decision. The announcement today is a positive step for the good of sport, football and its fans."
The 79-year-old is no stranger to controversy and despite calls from other powerhouses and sponsors (including fast food giant McDonald's) it is unlikely that the statement will deter Blatter in any major way.
It will be interesting to see how the under-siege President will react to the statement, there will likely be more to follow.
Football fans, should Blatter step down to save face? Let us know your thoughts in the comments box below.