A mere two months into the new Premier League season, the farcical trend of brutally sacking first-team coaches over poor runs has already kicked off.
First, though understandably, Dick Advocaat of Sunderland - Now, Liverpool's latest victim of disappointment, Brendan Rodgers.
Rodgers, who previously guided a newly-promoted Swansea to an amazing season just before taking charge at Anfield in 2012 - has suffered the axe just a season after being but a toenail away from Liverpool's first Premier League title.
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It was the closest Liverpool have come since the creation of the coveted but elusive crown since Rafa Benitez' last stab back in 2009.
Bearing this in mind, I ponder how Rodgers didn't exactly deserve the sack. Especially this early in the season, here's two good reasons why;
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Lack of control behind the scenes
Let's be honest, obviously for a while now, Liverpool haven't even looked close to their scintillating form back in 2013/2014.
They've lacked identity. Instead of having a particular playing style, since the sale of former big-hitter Luis Suarez, the Reds have experimented a number of makeshift line-ups; clutching at their past-season successes and desperately trying to revive that form with high-profile, but average, new squad additions.
Apart from a glimpse of good form just before the end of the last campaign, near enough all that time post-Suarez, there has been barely any show of strength.
However, is Brendan Rodgers really to blame for this?
After all - according to a report from BBC Sport, among Brendan Rodgers are; John W. Henry, Michael Edwards, Ian Ayre, Michael Gordon, Dave Fallows and Barry Hunter being responsible for Liverpool's transfer dealings due to their 'transfer committee'.
That is after all, a lot of voices. One could be forgiven in thinking Rodgers' opinion in a committee as large as that could get lost in translation?
Obviously when Barcelona come knocking with £65 million and Suarez himself wants to depart Anfield you can't say no; but Liverpool's poor form recently could be down to Rodgers' lack of control in how they replaced him.
For example, when Liverpool signed Mario Balotelli from AC Milan for the seemingly bargain fee of £16 million, Rodgers reportedly had no influence in the player's transfer.
With this knowledge, surely Brendan Rodgers was being dealt unfair hands when it came to transfer decisions?
Lack of time to implement plans
Usually when a manager comes into a football club, they have an idea - a dynasty in mind.
Everything is planned; the players, the back room staff, the target positions - along with how they'll be utilised in order to suit their particular playing philosophy.
So, to sack Brendan Rodgers, right in the middle of Liverpool's rebuilding job, has no logic right? To allow the Northern-Irishman and his committee all these funds to bring in players voted to fit Brendan's style of play; to only sack the man not long after.
Again, the departure of Luis Suarez and Raheem Sterling had huge bearings on this. These two talents were, after-all, critical in Liverpool's 2013/2014 second-place finish.
The refurbishment of Anfield then after, wasn't just to the weary historic stands, but also the team and its whole dynamics. Especially after losing a player like Luis Suarez, just how do you recover from that?
The answer is with time, and a fair bit of it. Unfortunately for Rodgers, his red clock has officially run out.