FIFA face uncertainty as sponsors threaten to pull the plug

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Just when you thought that Sepp Blatter's reign as FIFA President couldn't take a more catastrophic turn, further news has been unearthed on the 79-year-old.

According to BBC Sport, FIFA's major sponsors - Coca-Cola, Budweiser and McDonalds - have threatened to withdraw their support of the governing body should Blatter's controversial reign continue.

The mere thought of these big names pulling the plug on FIFA's sponsorship should have all their officials quaking in their boots - it's a big deal.


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Each of the aforementioned sponsors annually supplement tens of millons of pounds to the cause, partially explaining FIFA's £1 billion in profits, or as Blatter refers to it, 'reserves'.

FIFA's dependence on these major corporate sponsorship deals is even highlighted by FIFA's undeniable effort to poke through one of their own products at the 2014 World Cup.

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Back in 2012, despite the CBF's (Brazilian Football Confederation) strict laws on drinking in stadiums, FIFA imposed a 'Budweiser bill', thus allowing the sale of alcohol - but only Budweiser - in all World Cup football grounds.

All this effort to pass a single legislation, despite the past deaths associated with drinking in these stadiums. Absolute madness, of course, and all to keep the trust of FIFA's corporate partners.

So, if FIFA are this determined to keep their sponsors happy, this must surely mean for the immediate termination of Blatter's contract?

Well, apparently not. According to the Guardian, Blatter insists his resignation comes at a bad time for the governing body and that it isn't "in the best interests of the company".

Their major sponsors disagree, however, with Coca-Cola coming out and saying: "Every day that passes, FIFA's reputation and image continues to be tarnished"

It doesn't stop there - McDonalds also took a step in saying: "Blatter going would be in the best interests of the game".

With all this being said by FIFA's crucial financial components, Blatter's time for resignation or sacking is now. The day that Blatter ends his torrid tenure as FIFA President is the day that FIFA's road to rebuilding their reputation can begin.

You need not worry, though, football fans. Whilst Blatter is reluctant to resign, the next presidential election is only a matter of months away - February 26, 2016.

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