Premier League clubs are suffering from Pretty Woman syndrome

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When Julia Roberts character Vivian Ward is handed a wad of cash by Billionaire Edward Lewis (played by Richard Gere) to go out and spend lots of money on new clothes, she soon comes up against people unwilling to sell her anything.

Sound familiar Arsenal, Chelsea, Manchester United?

These three, in particular, are facing tough times when it comes to buying players and with their transfer funds mounting, they are going to need to work around new solutions.


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The biggest, easiest solution of course, is to have a coach highly regarded in world football who can attract the right players. When that is the case, money rarely gets in the way - it all comes down to who the player wants to play for.

When that is not enough, however, football club owners need to look at other solutions, especially when football managers rarely stay beyond a few seasons these days.

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Ultimately, if you cannot buy the right players in, season after season, you need to put the structure in place to develop the players yourself.

It's not an easy challenge, but not impossible, as Southampton have shown, with what in comparison is much smaller resources. It's rather surprising that none of the big clubs have tried to poach some of the coaching staff there to be honest - they are leading the way right now.

Whilst there is a growing interest in developing players through Academy systems, nobody beyond Southampton have cracked it yet and this will need to change if Premier League clubs are to optimise their increased turnovers.

With the extra money coming into English football, more creative ideas are needed to ensure each club optimises their local catchment areas of talent, alongside armies of coaching staff who can produce enough quality in years to come.

It's not going to come cheap, one is talking hundreds of millions of pounds of investment over ten years.

But what is the alternative? Will Premier League clubs continue to offer stupid money for players and be milked by everyone else?

With more money about to go into grassroots football, it would make complete sense for all Premier League clubs to invest further in their local areas, knowing, they could develop their own star players in the future and when you think it only takes ten years to do that, it doesn't actually take that long to acheive.

Once you are producing great players, it's a lot easier to keep the production line running.

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