The Blues manager was once again reprimanded by the FA after his comments following Chelsea's 3-1 home defeat to Southampton.
Cruyff believes the Stamford Bridge boss acts the way he does due to the fact he was never a top-level player in his younger days and believes he is setting a bad example to children.
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As per Sky Sports, he said: "He's controversial. What I like about him is he's always capable of creating good ambience within the players and what I don't like is that he always puts himself on the first row. He should be on the second row.
"It's probably because of his background, where he's never been cheered by 100,000 people or whistled at by 100,000 people.
"Maybe it's because of that, maybe because of the interest from the press, but I don't think he is educating children to play football or educating for life.
"He should behave better because he will be in the press all over the world."
The defending champions' early woes show no sign of improving and a title challenge already looks like a faint hope for the Blues.
Having won just one of their previous five Premier League matches, Chelsea are already ten points behind Manchester City and sit in the bottom half.
Mourinho still appears to have the backing of Roman Abramovich and the west London club's hierarchy, but the much spoken about 'third season syndrome' appears to be rearing its ugly head.
You would expect the former Real Madrid man to drag his players through their struggles one way or another. But his mannerisms on the touchline and in press conferences hardly show a man confident in his team's ability.
Can Jose Mourinho turn around Chelsea's poor start to the Premier League season? Have your say in the comments section below!