Ever since hauling in that catch versus the Dallas Cowboys last season, Odell Beckham has been a marked man amongst opposition secondaries.
But, it now looks like he's willing to fight back against the increased attention he is receiving, according to one member of the Buffalo Bills at least.
In the aftermath of Sunday's game against the New York Giants, several Bills players have spoken out against OBJ and his apparent petulance - labeling him everything from 'weird' to a 'prima donna.'
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"I don't know what's up with him," said Bills cornerback Stephon Gilmore, via the Buffalo News.
"He acts like ... you're supposed to let him catch the ball. He's weird. He gets mad when you play physical with him. He's weird."
Not convincing everyone
Over the past 12 months, Beckham Jr. has seen his star rise faster than any player in the NFL but, whilst his production on the field has held up pretty well as the endorsements and opportunities keep coming, Gilmore isn't convinced by the former LSU star.
"It's kind of like you're playing your little brother and he gets mad at you for being too physical with him -- throwing a tantrum.
"He's a prima donna. He feels like he's on top of the world and nobody is supposed to do anything to him."
It wasn't only Gilmore that had an issue with the way Beckham conducts himself on the gridiron.
Fellow defensive star, linebacker Preston Brown, claims that the Giants receiver threw a punch at him moments before the officials called him for an unsportsmanlike conduct penalty against Beckham.
With the second-year receiver having racked up 1,612 yards in just 16 starts in the NFL, secondaries across the league have struggled to limit the 22-year-old so far.
He was held in check for just 36 yards against the Bills, however, so maybe employing a more physical game is the way to stop him.
Giants fans: Where does Beckham rank amongst receivers in the NFL today? Have your say in the comments below...