If rumours are to be believed, Seth Rollins has been used as a scapegoat by WWE this week as Vince McMahon has stepped to take over creative control due to the recent ratings slump.
The current WWE World Heavyweight Champion is thought to be set for a face turn in the near future due to his current character becoming stale and Vince Russo has added insult to injury today by listing the reasons why Rollins isn't connecting with the fans.
IS SETH ROLLINS CHARACTER THE PROBLEM?
Russo seems to think so. According to NoDQ, on the latest edition of Nuclear Heat, Russo said:
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"Seth Rollins is a great wrestler, Seth Rollins is not over. The reason Seth Rollins is not over is because creative has butchered his character. He [has] got more personalities than Sybil. One week, he's running away. The next week, he's standing up to Dean Ambrose.
"The next week, he's running away. The next week, he's standing up to Triple H. There have been so many changes with this Seth Rollins, there is no way anybody in the audience can be emotionally attached to him."
Whilst Russo is correct in the statements he has made, he is incorrect if he thinks that fans are not emotionally connected to the current world champion.
The Champion seems to be connecting with many of the WWE Universe and always manages to receive a reaction from the crowd regardless of whether it's a positive or negative one.
HOW CAN WWE CHANGE THIS?
A face turn is definitely not the answer, the problem right now is the fact that WWE are allowing Rollins to be defeated in most of the build up to his world championship matches and then allowing him to retain his championship when it's on the line is becoming boring and repetitive.
Rollins is defending his championship against Kane at Hell in a Cell on October 25 and if WWE is hoping to change this on-going cycle, then it seems Rollins could be set to lose his championship.
Whether that is to Kane in a clean match or to Sheamus if he cashes in after, will be interesting to note, but all that is know right now is that WWE are hoping to shake up their programming in order to improve current ratings and right now it seems they have pinpointed Rollins as the main problem.