Jim Ross says the WWE must re-evaluate how they book Seth Rollins

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WWE Hall of Famer Jim Ross has said in a recent blog post that the WWE must re-evaluate the way in which they book their WWE World Heavyweight Champion, Seth Rollins.

Speaking on a blog post on his website, the former WWE commentator has questioned the WWE creative team's recent booking of the champion, because he has always been losing his matches. 

It was revealed last week that Rollins has lost 15 of the last 16 matches he has fought in during WWE house shows and live programming since September 13, with the only match he has won being against Sting at Night of Champions.


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Ross said on his blog: "The booking of WWE Champion Seth Rollins to rarely win on TV and to be an enhanced chickensh!t heel is a head scratcher. I thoroughly understand the concept of the vulnerable antagonist but for one's champion to rarely win on TV is questionable. The booking of Rollins needs addressing IMO."

I completely agree with the WWE Hall of Famer on this one. If your champion isn't winning in matches, then he isn't a good champion now is he? Just a lucky one in my opinion.

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When Rollins puts the WWE World Heavyweight Championship on the line at Hell in a Cell and faces Demon Kane, not only would it be a travesty for the title if Rollins didn't retain, but it would be a disaster for The Architect as well.

We can't go round having Kane as the champion these days, it just isn't right. He'll be a good competitor, but he doesn't need the title. Allowing Rollins to beat Kane as cleanly as possible would be the best thing, as it would build him as a heel not to be messed with.

He couldn't build as much as he wanted to on the Sting win because of the fact the WCW icon got injured, so he desperately needs this win so that he can be built as the top heel in the company.

Who would you like to see win the WWE World Heavyweight Championship at Hell in a Cell? Seth Rollins or Demon Kane? Have your say and leave a comment below...

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