Dolph Ziggler is one of the most beloved wrestlers in the WWE today. He is adored by fans for his hard-working attitude, despite the odds that are put against him.
But all of that may be about to change, as the talk of Ziggler recently has been that he is about to turn heel. This could happen either before or after Hell in a Cell, where he could possibly face John Cena for the United States Championship.
With the recent change in ring attire, loss of Lana back to Rusev, and the emotional and hard-fought loss to Cena in the US title open challenge on Raw this week, all the arrows point towards The Showoff making a heel turn very soon. But how should it be booked?
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Let's start at next week's Raw. The show begins with Cena issuing another open challenge for the US title once again. Who answers the call? None other than Ziggler. He comes down to the ring and they have another great match, which is won by Cena once again.
As The Showoff begins to walk away at the end of the match, disappointed as he has now been defeated twice by Cena, he hears 'OHH ZIGGLER! Don't you dare be sour! Clap your hands and feel the power!' which, of course, means it's The New Day.
The New Day speaks to Ziggler and say he doesn't need to be disappointed because he isn't good enough like them to be a champion in the WWE. Cena picks up a mic and defends Ziggler saying how much of a better human being he is than any of The New Day. Before things kick off, a 3-on-2 handicap match of Ziggler and Cena vs The New Day is booked for the main event.
In the ensuing main event, Ziggler is being beaten by The New Day member Big E in the ring. When an opening emerges, Ziggler hot tags Cena and he does his usual beat down, performs an AA, goes for the pin and Big E is saved by Kofi Kingston and Xavier Woods. All members of the New Day beat down Cena before the referee ushers them out of the ring.
The ring is cleared and Cena is being beaten by Big E. He manages to counter and it provides an opening. As Cena goes to hot tag Ziggler, The Showoff jumps off the apron and stares at the US champ. Cena has a look of disbelief as Ziggler walks to the back and leaves him there to dry. The New Day win and stand tall.
On SmackDown, Cena appears and calls out Ziggler who comes to the ring. He says he knows Ziggler is frustrated after two defeats in the US open challenge which is why he wants to provide him one more opportunity for the US title at Hell in a Cell. Ziggler accepts, they shake hands, end of segment.
The Heel Turn
Hell in a Cell comes along, and Ziggler and Cena have another epic match. Ziggler consistently pins Cena, who keeps kicking out at two. Ziggler lets his guard down when he screams with frustration, providing an opportunity for Cena to AA him, pin him for the three count. Cena wins and retains.
Cena gets a mic, helps Ziggler to his feet and urges the crowd to clap for him. He says, 'You put on another great match with me. Thank you' and offers a handshake. Ziggler accepts the handshake but says 'You can't hold the title if you're not a fighting champion' and beats down Cena until he struggles to walk. He leaves the ring as the crowd boos him, completing the heel turn.
Cena is forced to relinquish the US title because he is unable to defend it (this is his planned time off from the company). Ziggler wins it later down the line at Survivor Series and holds it until Cena returns later in December, starting off a feud for the championship in the new year.