The 2015 NFL season started so well for the Buffalo Bills, Rex Ryan's new team scoring 100 points in the first three weeks of the season and suffering defeat only to the New England Patriots.
Ever since their dominant 41-14 win over the Miami Dolphins, however, things have started to unravel for the AFC East franchise with injuries taking their toll on the team.
And things have just got worse for the Bills, with news that one of the team's receiving corp is done for the season having been placed on season-ending IR this afternoon.
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According to the Buffalo franchise's official website, Goodwin is done for 2015 after sustaining the second rib injury of the season this weekend against the Cincinnati Bengals.
The 24-year-old speed merchant only returned to the lineup in week five after recovering from broken ribs picked up in the preseason.
Goodwin's bad fortune couldn't have come at a worse time for the franchise who are in the midst of an injury crisis on offense.
The Bills' number one receiver, Sammy Watkins, also sustained an injury against Cincinnati and his status is unclear at this stage, whilst fellow WR Percy Harvin has already been ruled out of the Bills week seven game against Jacksonville in London.
Goodwin, a former Olympic athlete blessed with impressive speed, could have been the perfect stand in as the team look to battle on during a crucial part of their season. Now, though, his status is even bleaker than his teammates'.
In his three injury-hit years with Buffalo, Goodwin has accrued 349 yards and three touchdowns.
Bills fans: Is there anyone to blame for all of the team's injuries? Have your say in the comments below...