WWE

Will WWE ruin the brilliance of Seth Rollins?

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I was once told that in order for a wrestler to be a champion, he had to have a look, be able to control the crowd and he must be a bit better than his opponents.

So far, Seth Rollins, the current WWE World Champion, has accomplished those three things. The ingredients that make him the best thing going in the company today aren't part of some magic elixir - they just seem to work well together - like a really good dinner.

If Rollins is going to continue to make his mark as a superstar in Vince McMahon's circus and as a champion, WWE and its creative team needs to find a way to shift part of the balance in booking so the youngster can be what he is - not something the company wants him to be, which will ultimately run him in the ground.

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WWE Struggling

It's a double-edged sword in that Rollins should be the centerpiece of Triple H's master plan to create a new and better product, but because of circumstance, the COO is left with having to go back to a well that is drying up all too often.

John Cena is taking time off. Randy Orton is injured again. Brock Lesnar is a part-time player. Daniel Bryan cannot get in a wrestling ring yet. NXT talent isn't ready. Oh, and Vince McMahon is convinced Roman Reigns can cure the company of it ills.

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All the while, Rollins gets better in the ring. With the exception of not being the best on the microphone and in promos (Bret Hart wasn't that great either), Rollins nails it every week on Raw and is being asked to be appear in too many segments, doing too many things and risking the possibility of a revolt from the fans who like his shtick, but not all the time.

No Real Progression

This weekend's Hell in a Cell pay-per-view is a prime example of how Rollins will retain his title because WWE does not give a damn. Monday was an opportunity to sell his match with Kane. Instead management went for overkill with former WWE stars - which was great if you are a fan of the past like I am. But it did nothing to build this match the way it should have been teased.

I'm almost to the point where I can say the only title's that matter in WWE right now are the ones around the waist of John Cena (the US Title) and Charlotte and the Divas' belt.

Rollins will have gone through Brock Lesnar, John Cena, Sting and Kane since WrestleMania. An impressive list, no doubt. But he is not getting the return he deserves and that is hurting his legacy. Cena is the only performer who has been able to sell Rollins properly in the ring. Yes, shocking isn't it?

Who will he face next?

What happens after HIAC and Rollins wins without an opponent on the horizon? Can this company afford to keep going to that well and expecting to find water? Will Rollins continue to be "the man" like Hulk Hogan and Ric Flair - who gave everything because no one else was there (Cena is there for the moment, but not for long).

If WWE runs Rollins in the ground, they are once again doing the fans a disservice. Too many times this happens and they are left with nothing. This time, there is no Cena or Bryan or Orton to bail them out. 

Rollins needs to be booked and marketed properly, or this company will lose another great talent due to overuse.

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