After escaping his Liverpool nightmare, Rickie Lambert would have been hoping for a return to first-team football and form upon moving to West Brom over the summer.
However, despite seeking pastures new with a lesser side, the England international's ongoing goal drought has shown little sign of ending.
Three months into his career under Tony Pulis and Lambert is yet to find to net for the Baggies. Moreover, the form of Salomon Rondon and Saido Berahino has reduced the ex-Southampton forward to sporadic substitute cameos.
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It has been some nine months since the striker last scored a Premier League goal, when he wrapped up a 2-0 win for Liverpool at Villa Park. Since then, the 33-year-old has been degraded to frustration in front of goal and any chances of an England recall seem to have been eradicated.
Speaking about his goal drought, Lambert said, according to BBC Sport: "I'm more desperate than anyone else (to score). It's what I get paid for.”
A lack of game time is far from the issue, though. Despite only starting once in the Premier League since the acquisition of Rondon, Lambert has been given pitch time in every single league game bar one.
"I know there's more to this role under Pulis than just scoring goals,” he continued.
Ultimately, his move to Liverpool after the 2014 World Cup seems to have sent his career off the rails. Although the forward was swift to bail on his Merseyside exile, the move stripped him of his vastly successful tenure at Southampton.
Since that fateful exit from the St. Mary’s stadium, Lambert’s form has tumbled downhill and shows little indication of stopping.
In his first two Premier League seasons he struck an impressive 19 goals, but has only scored three goals in all competitions in the following 17 months. It’s no wonder Lambert is so ‘desperate’ to snap out of such a barren spell in the penalty area.
After all, if a goal doesn’t come soon for the Englishman, his West Brom career may be in as much jeopardy as that of his ill-fated Liverpool spell.