One person the WWE creative team looks to be unsure about right now is Dean Ambrose.
It is certainly the case that Ambrose is one of the best performers that WWE have at their disposal at the moment, and fans have taken to him, his in-ring style and his personality. So why does it seem that the WWE creative team don’t have any major plans for him?
Ambrose was originally put on the Hell in a Cell Pay-Per-View’s pre-show, in tag-team action with Randy Orton, but following Orton’s shoulder injury, Ambrose was written out of the event entirely.
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So, what are his options?
A Heel Turn
One rumour that refuses to die down is a heel turn for either Ambrose or his best friend, Roman Reigns.
Rumours of a Reigns heel turn were doing the rounds before Wrestlemania back in March, especially when fans started to seemingly turn on him following weeks of poorly delivered promos.
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The rumours for both stars resurfaced ahead of Money in the Bank, with fans anticipating Reigns winning the Money in the Bank briefcase, Ambrose winning the WWE World Heavyweight Championship, and Reigns cashing in, however, none of those things actually happened?
If Ambrose were to turn heel, his first feud would likely be with Reigns, and may even involve the World title, especially if Reigns manages to dethrone he and Ambrose’s former friend and stable partner, Seth Rollins. However, with John Cena, WWE’s top babyface, taking time off until the end of the year, I don’t think WWE can afford to have one of their most liked performers turning heel is what is best for business.
Ambrose is without a doubt one of the best performers WWE has in its current roster. Being compared to the likes of Stone Cold Steve Austin, Ambrose has had his fair share of memorable feuds, including his run-ins with Seth Rollins and the Authority.
However, his championship record fails to represent the good abilities and traits the superstar has. The only title that Ambrose has held on the main roster is the United States Championship, and even then he didn’t defend the title often enough to consider his record reign an overly successful one.
Since then, Ambrose has challenged John Cena for the title, and lost, and went up against Wade Barrett when Barrett was the Intercontinental Champion, and lost. So in my opinion, WWE has failed Ambrose and needs to put gold around his waist soon, and with rumours of a feud with Kevin Owens, Ambrose may be the next Intercontinental Champion.
If there is one thing that Ambrose is not unfamiliar to, it is tag-team matches. Ambrose is part of one of the biggest WWE stables in the current era, the Shield.
They ran rampant on the WWE roster during their run and even scored two successive victories over arguably one of the biggest stables of all time, Evolution.
He and his previously mentioned buddy, Roman Reigns have also been in many tag-team matches since the breakup of the Shield and recently took part in a feud with the recently reincarnated Wyatt Family.
So, WWE might look to put him into the tag-team division, which looks like it going through a shake up at the moment, with the return of the Dudley Boyz and the rumours that the Usos are close to a return. There are a good few superstars on the roster currently in need of a change and so chasing tag-team gold may be a good idea for Ambrose.
Whatever happens, it needs to happen fast, as Ambrose is too good a wrestler and has had too many great feuds and near-misses where titles are concerned in 2015 alone for WWE to not utilise him as well as they can.