For a wrestling promotion that appears to be on life support, is losing its television deal with Destination America and cannot find an audience to continue to stay afloat, TNA Impact Wrestling is still proving it knows what it's doing in creating drama within its women's division.
Maybe WWE and its creative team, are you listening Stephanie McMahon, should sit back and watch the competition.
For some reason, when it comes to women in the squared circle, Dixie Carter and her writers just get it.
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Wednesday night's featured segment of the night was part of the Knockout's Title Tournament featuring Gail Kim and Kharma - two veterans who know a thing or two about battles.
Not just beating the hell out of each other, but wrestling, building an arc and then telling a story of rivals who have been to war together.
Yes, it works and it works well. Maybe the closest thing to Trish Stratus and Lita we wrestling fans have been able to witness in some time.
And to make that kind of match the closing segment, the feature and the main part of programming. Brilliant, I say.
This isn't the first time TNA has used its Knockouts to promote its niche company, the one that still struggles to compete with the big, bad WWE and shies away from competition with the monster up in Stamford.
For the wrestling purest, TNA is the other white meat - a reference to an ad campaign a few years ago.
It's everything WWE is not, entrenched in some of the same ideals of the old NWA and AWA with shoot interviews, interactive commentary and an emphasis on the main event, mid card, tag teams and the lovely ladies in the ring, who by the way do not need a trio to back them up or some ridiculous notion of a revolution.
Yes, there are issues and missed opportunities and talent that has been salvaged from WWE to help support the fan base, but it has more of a feel of wrestling - the name that is on the marquee and the idea that the story is in the ring, not in the words of the competitors.
Vince McMahon bought WCW and eliminated all the other promotions before his takeover of the monopoly on the business.
That has hurt him because there is no one to technically fight with. When you are the only game in town, you are left with few options.
TNA isn't going to upstage anyone. The company is dealing with financial issues, bad timing, and a brand that is now being added by a new brand in the business - Global Force Wrestling and Jeff Jarrett.
Could TNA survive and become an even bigger brand? Yes, but a restructure of the format is needed. Not how the matches unfold, because Eric Young, Bobby Roode, Austin Aries and Gail Kim are some of the best in the world.
It just works. And women are given the same air time, which is refreshing.
What happens in the next eight weeks with the company searching for airtime and a new place to call home on your cable dial.
As long as the wrestlers continue to perform on this level, there is a chance for resuscitation. Otherwise the Knockouts and the other men who are better at delivering a solid match than the big brother up north will flatline without a notice.
Hopefully someone notices, and TNA can get another lifeline.
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