Juventus goalkeeper Gianluigi Buffon has labelled his side "losers" after their shock 1-0 midweek defeat to Sassuolo in Serie A, which leaves the current champions 11 points short of league-leaders AS Roma.
The Bianconeri have now lost more games than they have won, winning just three of their first ten league matches this season and losing four.
Their poor start has come as shock to the Old Lady, who finished 17 points clear at the top of the league and reached the Champions League final against Barcelona last campaign. However, their contrasting season sees them nine points short of a Champions League place, despite results improving in recent weeks.
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"We are all very disappointed with how we played in the first half," Buffon told Mediaset, via Sky Sports.
"We all played badly. The first half was simply unacceptable. We did better in the second half but it was still not good enough for a team like Juve.
"I am shocked and as captain, it hurts to see the team dominated in that manner."
The Turin club's bad start has allowed Roma to take advantage. Rudi Garcia's side have won their last five league games, including a creditable victory away to Fiorentina.
"The team didn't give the game the importance it had and we have to change our attitude. I saw a lot of complaining to the referee and that is what losers do. We cannot drop to that level," the Italian continued.
Juve boss Massimiliano Allegri won many plaudits last season for winning Serie A by a significant margin, while also steering his side to their first Champions League final since 2003. However, he has taken responsibility for his club's shock start to the campaign.
"I am the first to be responsible," Allegri told Sky Sports. "We need to get out of this situation by working together as a team.
"We will prepare for Saturday's game before focusing on the Champions League."
Juve host tenth-placed Torino on Saturday, and victory would see Allegri's men move level on points with the visitors.