Football

The Football League renames itself as the English Football League

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The Football League will be renamed the English Football League (EFL) at the end of the current season.

The governing body is undergoing a "comprehensive corporate and competition re-branding" and will be known as the EFL for the start of the 2016-17 campaign.

It will also unveil just its fourth different logo in 127 years to fit in with the re-branding while t he three divisional titles - The Championship, League One and League Two - will be retained and incorporated into the new brand.

Football League chief executive Shaun Harvey said: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage.

"As such, it will be something that all fans can identify with - whether they be young or old, at home or abroad.

"The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports. It is therefore our intention to incorporate them into the new EFL brand."

The rebranding comes after extensive research, which included interviews and focus groups with clubs, stakeholders, commercial partners and more than 18,000 football supporters.

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