At a time when the company is stuck in a rut having succumbed to the absence of so many leading names, there is one tool which WWE seem to be able to rely on, no matter what.
Both Vince McMahon and his employees will be well aware of the positive effects which using social media can have on the WWE Universe.
This is shown none more so than on Twitter, where a lot of the biggest talent on the roster turn to air their views about the goings on, both in and out of a WWE ring.
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One of the most popular WWE superstars to grace Twitter with his positive energy is Dolph Ziggler, whose other occupation as a comedian shines through even when the topic is wrestling.
Another is former NXT star and current WWE Intercontinental Championship Kevin Owens, whose humour on the site and relatable words make him even more of a fan favourite.
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The most recent example of WWE superstars using Twitter to promote story lines involves current WWE Divas Paige and Lana.
As reported by Cageside Seats, it is believed that the heated exchange between the two female WWE stars began following this week's controversial end to Monday Night Raw.
During a contract signing for a match for the WWE Divas Championship, Paige brought up Charlotte's brother, Reid Flair, who tragically passed away in 2013.
This was a very strange and unwelcome move by WWE, who found themselves the subject of much criticism because of it.
As Cageside Seats also revealed, Charlotte and Reid's mother, Elizabeth took to Twitter to express her disgust at the mention of her son:
"@WWE @StephMcMahon @VinceMcMahon @TripleH WWEWriters really, that lazy! #CheapHeat #disgusting
#disrespectful #cruel #sad #RawGreenville".
While the WWE Universe is currently unaware of exactly what Lana Tweeted regarding the matter, it was certainly something offensive towards Paige, who replied with the following:
"I'm glad you have an opinion. Too bad you lie all the time. #TMZ #AllYouWantIsFame".
The two WWE Divas then went on to have a heated debate which seemed to ironically, attract a lot more attention from WWE fans than any Divas storyline has done of late.
As such, the Brit ended the exchange with a line which will leave many followers of the business wondering just how much of the argument was scripted and how much was not:
"Stop trying to get a storyline."
Although it is unclear if the disagreement the pair had been previously arranged or not, it certainly had the desired effect on the WWE Universe and reiterated the importance of social media to the company today.
Whether it be via Twitter, Facebook, Instagram, or other media platforms, this is a method which WWE and its superstars utilise well as well as being one which will have the attention of WWE fans for some time to come.
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