Such is John Cena's position within the WWE that, whenever the Superstar is out of action for a considerable period of time, his absence inevitably brings with it rumor and speculation.
That has certainly been the case during Cena's ongoing two-month sabbatical that began in the aftermath of the Hell in a Cell pay-per-view.
Early talk citing 'personal reasons' has since turned to speculation that Cena is involved in another TV project. But, until now, the WWE, and Cena himself, hadn't given any official explanation. The veteran Superstar changed that with a message on social media late last night.
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It looks like, for once, the rumors surrounding Cena were actually correct. Indeed, the star's confirmation comes after reports last month referenced an unnamed "fitness-themed reality TV show for FOX."
The WWE, too, have now published an in-depth article outlining Cena's role in 'American Grit.'
And, judging by the length they've gone to to highlight the show's values and link to the United States military, there can now no longer be any suggestion the WWE are unhappy with Cena taking time off.
In fact, they seem positively delighted that the biggest name in the business is involved in such a project.
Not all WWE fans have shared the organization's apparent enthusiasm in recent weeks, however. With injuries to Seth Rollins and Randy Orton, Cena's absence from WWE TV has been more damaging than it perhaps would have been otherwise.
One positive to come from Cena's time off, though, is the fact the WWE have had to think outside the box creatively - and will continue to have to do so until the New Year - rather than simply putting the focus on Cena and hoping things worked out.
WWE fans will be able to see Cena in his new role in early 2016 when 'American Grit' goes to air.
WWE fans: Who should Cena feud with on his WWE return, and does he deserve a title shot in 2016? Have your say in the comments below...