It’s no hidden secret that the WWE are currently in a sticky situation. Seth Rollins is injured, Daniel Bryan is injured, and John Cena won’t be seen for some time.
Many of the heels in the company are not able to step up to become the baddest guy on the roster. Bray Wyatt would be the initial choice to fill in the gap that Rollins’ injury has left, however, he is currently in the midst of a very psychological feud with Kane and the Undertaker.
Kevin Owens and Alberto Del Rio are then your next likely candidates, but their current possessions of the Intercontinental and the United States championships realistically rule them out of competing amongst the top of the card for the World Heavyweight Championship until they drop the belts.
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Brock Lesnar can easily fit the empty position, however, his limited schedule says otherwise, in addition to the fact that the WWE will probably be setting him up for a huge one-off match against another part timer such as The Rock at Wrestlemania.
Sheamus is currently the underwhelming Money in the Bank holder, but WWE seems to be insistent on hanging him around the mid card to team with King Barrett at the moment.
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You then might argue that Roman Reigns or Dean Ambrose should turn heel at Survivor Series, and proceed to feud with one another for the foreseeable future. As great as this would be, I would be surprised to see Vince McMahon turn any of these two superstars heel. Ambrose and Reigns are the two most over guys on the roster, and Vince would lose out on merchandise sales by turning either one of them heel.
Who does this leave? Well, other than the Big Show, not that many, and that isn’t a great scenario to be in.
However, one superstar sticks out in my mind like a sore thumb, and having been a former World Heavyweight Champion of another promotion, is certainly a suitable candidate.
And that is Bubba Ray Dudley.
As you may remember, Bubba Ray, named Bully Ray at the time, lived up to his name and ruthlessly became the TNA World Heavyweight Champion in 2013. Bully Ray drew heat with ease. He proved himself to be superb on the mic and had great matches consistently over the course of his title reign.
TNA hasn’t been great in the past few years, however, the character of Bully Ray was a fresh and convincing addition to their show.
In my opinion, kids don’t care enough for the Dudley’s. The majority of the younger fans who watch the product won’t have a clue who the Dudley’s were prior to their return in August. They will only see them as the guys that lost to the New Day a few times.
To put things into perspective: Dean Ambrose and Roman Reigns are indispensable to the face division. The Dudley’s aren't.
Bully Ray was a character that received acclaim amongst many wrestling fans. Bubba Ray has experience of carrying a company, being a champion, and being the top heel on the roster.
The Dudley’s nostalgia trip has already lost most of its initial momentum since they returned. At the current rate, they are going at I fear they are destined to fill up the numbers in next year’s Andre the Giant Battle Royal at Wrestlemania.
Turning Bubba Ray heel and giving him a shot at the top against the likes of Reigns and Ambrose would be a totally unique and innovative piece of business by the WWE.
Bubba Ray is 44 and won’t be around for much longer. Repackaging his current character into the Bully Ray mould and giving him that elusive push at the top of the card would be a fitting send-off for one of the most iconic superstars of the Attitude Era, even if he doesn’t win the title, as he has never been at the top of the card in all of his combined years in the company.
WWE is needing a fresh spark following increasingly bad ratings. I firmly believe this is the approach they should take.