In the midst of tough times for Norwich City, Alex Neil's newly-promoted outfit lay a measly 15th in the league and with just four points separating them from the relegation zone - even being above Premier League champions Chelsea is no quick consolation.
Despite playing some quick football and flaunting some stand out performers, Russell Martin and Nathan Redmond for example, the Canaries could do with some more steel upfront.
Hitmen Lewis Grabban and Cameron Jerome have just two goals between them so far, but now Carrow Road could open the door to a very suitable solution to Norwich's goalscoring conundrum.
BECOME A WRITER
Do you have what it takes? Sign up today and send over your 250 word test article: http://gms.to/haveyoursay3
According to reports from Gazzetta World, part of Italian publication La Gazzetta in Italy, Norwich are keen on a loan move for Juventus' latest native prodigy, Simone Zaza.
Zaza, 24, lit up Serie A during his time at Sassuolo, scoring a clinical 20 goals in 53 appearances for the Neroverdi.
However, playing time has been hard to come by since his move to Turin following Mario Mandzukic's return from injury, plus the fine form of Alvaro Morata and Paulo Dybala.
At one point a certain name on Antonio Conte's Italian national sheet, Zaza is desperate to notch up enough decent performances to be part of the Azzuri's Euro 2016 campaign.
A very much win-win situation if this transfer to Norfolk were to transpire, the Italian forward is everything the Canaries are crying out for - a clinical goalscorer.
Although the history of Italian strikers in the Premier League is somewhat unsupportive of this potential move, with the obvious exceptions of Gianfranco Zola or Graziano Pelle, there's no doubt Zaza would be a great weapon in Norwich's war against the drop.