To say the WWE Universe have reacted badly to Sheamus as the new Heavyweight Champion would be putting it lightly.
The majority of fans are dealing with a mixture of frustration, disinterest and downright anger after the WWE's decision to hand the Celtic Warrior the title on Sunday night at Survivor Series.
Solving a problem
WWE legend Jim Ross, though, speaking in his latest blog entry, has identified how the WWE can turn things around and use Sheamus to their advantage.
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Ross first addressed the fact that, no matter what the WWE did to resolve the title issue at Survivor Series, they were always going to generate negative feedback.
He himself, however, was hoping for a heel to win the title, so was actually pretty pleased with Sheamus landing the gig. A point he made clear in his post:
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"I always endorsed the new champion being an Authority person so I wanted a heel to win the title while looking strictly at the big picture. I got my wish and I’m fine with Sheamus being the champion, for now," Ross wrote.
"Is Sheamus hot? Absolutely not. Will he work hard and represent the company in a professional manner? Absolutely."
As noted, the majority of the WWE Universe doesn't share his positivity. As such, Ross has outlined a plan of action that he feels the WWE must take if they are to make the Sheamus title run a success:
"The key element is to get Sheamus hot and to do so it can’t be done with him being booked in a 50/50 manner, being a cowardly heel, and without him getting on a roll and winning big matches via hook or crook preferably be cheating and showing no remorse for his tactics or physical style."
He is right. Seth Rollins may have thrived in his cowardly title holder role, but he had the reputation capital to allow that to work.
With Sheamus becoming the champ with so little respect and reputation, he has to show some dominance during his reign.
How long that run lasts, however, is another question. A rematch with Roman Reigns has already been confirmed for the Tables, Ladders and Chair pay-per-view on December 13.
WWE fans: Will you ever get behind Sheamus as the champion, or have the WWE made a big mistake? Have your say in the comments below...