Leicester City have told interested parties that they will be able to get their hands on Jamie Vardy in the January transfer window, but only if they agree to pay £30million.
The striking sensation made history against Manchester United on Saturday after scoring in his 11th successive Premier League match. He overtook the record set by former Red Devils striker Ruud van Nistelrooy and has naturally attracted plenty of interest as a result.
The Sunday Telegraph report that both Chelsea and Manchester United are interested in signing Vardy. Both Jose Mourinho and Louis van Gaal have seen their current striking options fail to impress so far this season and are looking for reinforcements at the season's midway point.
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But Vardy's value has gone through the roof since the start of the campaign and the so-called Premier League elite will have to pay top dollar to prise the 28-year-old away from the King Power Stadium.
Vardy still has two-and-a-half years on his £40,000-a-week contract, essentially tying him to the club for the best part of his prime years. That puts Leicester in a strong position and they are ready to take full advantage by demanding an excessive fee.
They are also aided by the fact that there is a shortage of quality strikers on the market. Manchester United looked everywhere for a new frontman to replace Robin van Persie in the summer, only to end up paying well over the odds for Anthony Martial.
Similarly, Chelsea were forced to take a punt of Radamel Falcao. The Colombian was more or less finished after a poor season on loan at Old Trafford and few expected to see him granted another opportunity in the Premier League. As expected, he has once again struggled.
Vardy appears ready to fight for the cause under Claudio Ranieri but will be able to triple his wages at one of the league's bigger clubs. However, while money will inevitably flow if he leaves, the first-team opportunities may evaporate.
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