Real Madrid's president Florentino Perez appears to be losing patience with the teams' golden boy Cristiano Ronaldo.
Not too long ago the two were caught on camera as Perez playfully slapped Ronaldo around the face for not coming up publicly and denouncing rumours that he was set to sign for Manchester United.
As of this moment, that status quo still hasn't changed and former Red Devil has still refused to rule out a move, not just to Old Trafford but any other club, saying only and cryptically "you never know what can happen in football."
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Not anywhere close to the unequivocal denial that Perez is after. Let's have a look at three reasons why the president may soon sell Ronaldo...
It still makes the world go round and if enough money greases the palms of the president, he will sell.
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Manchester United have the financial capabilities to break the world transfer record to bring Ronaldo back to Old Trafford and that sort of money will be impossible to turn down.
For a player that is, by definition, beyond his "peak" years, and is slowly but surely losing the form that once made him almost invincible and who does not carry quite the same cache as in his prime, to then be sold for a profit is most unusual.
More importantly that's fantastic business for Real Madrid football club and first and foremost, Florentino Perez is a businessman.
United seem to be under the misapprehension that they'll be signing twice the player they sold to Real Madrid if Ronaldo agrees to return to the Premier League.
However, the player is on more of a downward trajectory than an upward curve.
Free-kicks were once his major weapon yet he has only found the net from a dead ball on two of the last 98 occasions.
And this season particularly his goals-to-games ratio is nowhere close to previous campaigns. Whether it's because he doesn't enjoy playing in the system that Rafael Benitez employs is largely irrelevant at this stage.
If you're putting yourself out there as the world's best then you simply need to be doing much more than Ronaldo is at present.
Is it healthy to still have a player in the side that will berate and sulk if a ball is not played in the correct areas or if a team-mate doesn't pass when Ronaldo is in space and ready to score?
Many has been the time colleagues have looked to play Ronaldo into space or for a goalscoring chance, rather than take it on themselves - even if the latter is the better option.
Should one player hold that much sway?
Glorious chances have come and gone because of it and there is clearly an associated effect on team morale. Players don't always want to pass to Ronaldo.
Although Ronaldo remains one of the key figures he is not bigger than the club and after reinvesting any sale proceeds, president Perez might find that he has a much happier ship to steer.
Will Cristiano Ronaldo leave Real Madrid in the summer? Let us know what you think by leaving a comment below