When you love your club as much as Ernie Crouch did, it's hard to shy away. The Arsenal board aren't giving the same love back to their fans, however.
This week, 90-year-old supporter Crouch, sadly passed away on the way to a Gunners match. A trip he had been making for over 80 years.
Crouch was one of many season ticket holders who were paying over £1000 to watch his beloved team play. That is more than three times the price of the cheapest season ticket in the league.
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Lack of return
What do Arsenal get in return? Two FA Cup's in the past two years? Yes it's not bad, but it's not a league title, is it.
Can you blame Arsenal fans for travelling the length and breadth of their country to support their team? Of course not, the Gunners have one of the most loyal fan bases in the league. They love their club.
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The board shouldn't be taking advantage of their devoted support.
Everyone has their views on Arsene Wenger. Some say not winning a league title in over a decade isn't good enough while others suggest the Frenchman was working miracles through the turbulent Emirates development.
Whatever you believe, it shouldn't be right that these fans have to pay significantly more than any other team in the division with the lack of trophies in return.
People will point to the fact the club is in London and naturally that's going to raise the prices a bit. However, why does their season ticket need to cost £300 more than closest challengers Tottenham?
Yes their stadium is bigger, but should they have the most expensive matchday ticket and the most expensive away tickets too?
Lack of transfer activity
If the club are going to charge higher prices they should at least be giving something back. Although the stadium debt would have taken its toll on Arsenal and they have spent big money on Alexis Sanchez and Mesut Ozil in recent years, where did the rising profits go this summer?
No outfield players signed, when key positions have needed filling for over years. While Sanchez and Ozil are top quality players, where was the signing of a top centre forward, a centre half or a holding midfield player? There shouldn't be rising profits and holes in the squad.
Yes the shareholders have put a lot of their own money into the club, but so have the fans and without them the club is nothing.
The reputation of the club is suffering. Not only are their own fans protesting, but it was only a few weeks ago Bayern Munich supporters boycotted the first five minutes of their Champions League tie between the two sides.
The German club have won five European cups, (Arsenal haven't won one) and won the Bundesliga three years on the trot and you wouldn't bet against them doing it a fourth time. Yet, their cheapest season ticket costs just over £100, that's ten times less than Arsenal's.
The TV deals in England far outweigh the German leagues on top of that, so that is even more of a reason for the Arsenal board to drop their prices.
Supporters are pouring thousands of pounds into this club every year, it's about time they got something back.
Do you think the cost of tickets in the Premier League is too high? Give YOUR opinion in the comment box below!