Year in, year out, it's almost customary that Real Madrid unveil a big-money signing at the Bernabeu during the summer.
In 2009 it was Cristiano Ronaldo and Kaka for £80 million and £56 million respectively, Gareth Bale arrived in 2013 for a world-record sum of £85 million and James Rodriguez completed his transfer from Monaco for £63 million last year.
However, despite the vast talent at their disposal, recent results haven't gone Los Blancos' way, losing three of their last five La Liga games to Sevilla, Barcelona and, most recently, Villarreal.
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Their policy of signing 'galacticos' appears to have come unstuck, with president Florentino Perez's revolving door policy further condemning his side's prospects each season.
Star players inevitably arrive with big egos and high wage demands when signed by the ten-time Champions League winners. Ronaldo epitomises this and has become one of the world's biggest and greatest players since his move from Manchester United six years ago.
Ronaldo's individual success has seen his need for attention and recognition rise to such levels that his ability is often overshadowed by his child-like behaviour.
Ever since Bale’s arrival two years ago, the Portuguese has become more and more selfish in his bid to retain his tag as top dog at Madrid. Far too often Ronaldo will appear frustrated when the ball isn't passed to him or refuse to celebrate another's goal.
Such clashes between Madrid's biggest stars appears to be having a telling impact.
Coinciding with their need to bring in the very best is Madrid's tendency to needlessly sell players to make way.
Upon Bale's arrival, Mesut Ozil headed in the opposite direction to Arsenal despite having made the most assists in La Liga that season. Angel Di Maria similarly left the club when Rodriguez was signed following a stellar World Cup in Brazil.
Ozil and Di Maria were both young and in excellent form for Madrid at the time of their departures, rendering Perez's decision to sell them all the more baffling for the sake of introducing two new players. It's almost as if the La Liga giants feel obliged to live up to their reputation as Europe's big spenders.
Perez seems to have a similar policy with managers as he does players: fresh faces every season. Carlo Ancellotti did very little wrong the season before his departure, introducing an attractive style of football and leading his side to La Decima.
A poor start to the following season, however, saw his sacking announced in March 2015. This campaign, Rafael Benitez has somewhat solidified Real Madrid's shaky defence but has sacrificed their attacking style as a result - Perez will likely be looming as his executioner.
Continuity is vital when it comes to sustained success, especially at a club as big as Real Madrid; anything less will result in a lack of progress.
It seems Perez's obsession with sacking managers and buying new talent has blinded him, to the extent where even his position has been brought into question.