Aside from Conor McGregor and Jose Aldo themselves, you'd be hard pressed to find anyone with personally invested in the outcome of the duo's UFC 194 fight than the two fighters' respective corners.
And, as you might imagine, the reactions of those so closely involved in the stunningly abrupt title fight were on two ends of the spectrum.
How do we know this? Because the UFC had cameras honed in on both camps as the bout unfolded. Scroll down this article to see the contrasting reactions.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: http://gms.to/haveyoursay4
As you can see, the response to the devastating one-punch KO from McGregor couldn't have been more different.
Article continues below
For the new champion's team, it is a mixture of shock and uncertainty followed by pure delight as they hurdle the railings to go celebrate with their fighter.
For Aldo's corner, however, the realisation that the Brazilian is out cold is a painful one - especially for the gentleman in the backwards baseball cap.
While McGregor and his team are probably still not down from cloud nine, it will be Aldo and his corner who take longer to recover from what was truly a shocking moment in both fighter's careers.
As you can see from another video, this time from inside Aldo's locker room after the fight, the feeling of shell shock lasted well beyond the 13 seconds caught on camera at the time.
One thing is for sure, with two consecutive UFC pay-per-views throwing up truly shocking moments - let's not forget Rousey vs Holm - the organization will be making sure to have their cameras ready for the next hyped bout that lies ahead.
UFC fans: Should Aldo be given a rematch, or does the speed of his defeat mean someone else deserves a chance? Have your say in the comments below...