Just 21 goals scored in the Premier League this season epitomises Manchester United's struggle in front of goal and lack of creativity.
The Red Devils' slow and uninspiring style of play has come under scrutiny recently, with manager Louis van Gaal's philosophies largely to blame.
Following his summer move from Monaco, 20-year-old Anthony Martial has struggled to impose himself since his blistering start to his United career, whilst Wayne Rooney has been on the decline for quite some time now.
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And following the departures of Robin van Persie, Javier Hernandez, Radamel Falcao and James Wilson, the 20-time league champions are in desperate need for attacking reinforcements.
Here are three signings they could make this January to change their fortunes going forward.
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1. Alvaro Morata - Juventus
Last season, the former Real Madrid man was in inspired form for Juventus as they secured a domestic double and made it to the Champions League final.
Morata even managed to score in both legs of the semi-final against his former club and scored in the final against Barcelona, whom they lost 3-1 to.
A natural goalscorer blessed with pace and a physical presence, Morata could be the ideal man to lead the United line. The Spaniard has experience at the highest level and at 23 years of age will only get better.
He may cost a fair few pennies but after the signings of Paulo Dybala and Mario Mandzuckic he is no longer a guaranteed starter in Turin this season. The promise of first team football at Old Trafford could tempt the Spain international and may even help him secure a place in the national side for Euro 2016.
Proven quality who needs first team football? Perfect for United.
2. Michy Batshuayi - Marseille
Another young forward who is starting to make an impact on the European scene, Batshuayi has been hugely impressive in the latter stages of 2015 in what has been a poor Marseille side this season.
Eleven goals and five assists in his 17 Ligue 1 appearances is proof of how important he has become to the French club after an indifferent start to his first season, in which he struggled to break into the first team.
Blessed with pace, aerial ability and, above all, clinical finishing, Batshuayi has all the characteristics to lead the line with success at United.
At 22 years of age the Marseille man will only improve with time and although the club may be reluctant to sell, their recent history of letting their best players go does not make for pleasant reading. Andre Ayew and Dimitri Payet are proof of that fact last summer.
He's the latest craze in France at the moment and could be worth the risk, simply for his huge potential.
3. Gonzalo Higuain - Napoli
Saving the best for last. Higuain has regularly been linked with a move to England in the likes of Arsenal and Chelsea, but has yet to step foot on English shores. At the age of 28, now is the time to snap up the Argentinian man as he looks to be entering the peak of his powers.
With 14 goals and two assists in his 16 Serie A games this season, Higuain has demonstrated once again just how clinical a striker.
Of course, United's midfielders would have to work on getting the required service to the former Real man, but he is the type of striker who only needs one chance to get on the score sheet.
Whether Van Gaal can tempt him to move is a different question, but they should certainly inquire into his availability.