Fabio Borini endeared himself to Sunderland hearts two years ago when he scored the winner against arch-rivals Newcastle; now, the Italian is with the Black Cats on a permanent deal and those famous memories are fast fading.
Sunderland took a huge gamble when they spent £8 million on Borini - a striker who had scored only eight goals in the two previous seasons.
It's fair to say the gamble hasn't paid off. The former Liverpool forward has scored just once in the Premier League this season and fallen down the pecking order as a result, behind Jermain Defoe, Steven Fletcher and even Duncan Watmore at the Stadium of Light.
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With a relegation battle inevitable for Sunderland even prior to the start of the new season, you have to question the wisdom of the man who decided that Borini was their best option.
In their position, the Black Cats need a striker who can consistently score or assist, much like the role Troy Deeney plays at Watford alongside goal machine Odion Ighalo; Borini does neither.
Put simply, Sunderland have forked out for a man who, over three Premier League seasons, has received more yellow cards than he has scored goals.
The finals days of a transfer window is often where we see the Premier League’s failed transfers take place; the panic buys made due to poor form or a lack of transfer activity. This is Borini - he is Sunderland’s panic buy.
A club of Sunderland's stature needs players who have the ability and character to keep them in the division, and with the Black Cats currently 19th in the Premier League one thing is for sure - Fabio Borini isn’t the man to save them.