Since Florentino Perez has been in charge at Real Madrid, Los Blancos have spent over a billion pounds in pursuit of greatness.
The "Galactico" transfer policy has ensured that some of the biggest names in world football have worn the all white.
However, when compared with the results of their eternal rivals Barcelona, there has been little to no value for money for Perez's epic spend.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
Article continues below
Although no silverware is at stake at this point, the current season is a case in point.
Despite not being able to sign anyone over the summer, having to deal with an ever-growing injury list, and playing one game less than Real, Barcelona will still be above them in the table at Christmas.
Article continues below
Luis Enrique surely exceeded all expectations by winning the treble in his first season, and has continued to do so in 2015/16.
Despite being the most successful manager in Real's history statistically, Carlo Ancelotti was sacked by Perez and replaced by Rafael Benitez.
Benitez has struggled throughout his own short tenure but the appointment was and is symptomatic of Perez's scattergun approach to the first team.
If something isn't working, then rather than taking the time to work through it and understand the problems, Perez just gets rid.
No sentiment and no real thought to how it impacts the team moving forward. Just get gone. And it's left to the technical staff to sort out a problem which is entirely of Perez's own making.
Perhaps the issue starts and ends with the president.
Buying players just because you can is quite obviously not conducive to dressing room and on-pitch harmony.
The reason Barcelona continue to remain so successful is because the style doesn't ever change and players are bought in who can fit into that particular style.
Neymar and Luis Suarez are Barca's very own Galactico's but were clearly bought with a view to slotting straight into the Barca way of playing.
Each time Perez digs deep, the team shape and or way of playing has to be tailored to accomodate the new Galactico. And they have to play. They always have to play.
Isco, who is without doubt one of the best players on the payroll at Real, only gets a game if James Rodriguez is injured. A situation that the former is fast beginning to understand is untenable and one which will likely see him move elsewhere in one of the next two transfer windows.
This obsession of Perez's is harming the club, costing them unbelievable amounts of money in the process and for what? To play second fiddle to their biggest rivals.
About time to look a bit further ahead than the next big thing don't you think?