Real Madrid were so concerned about the mood of Cristiano Ronaldo, they specifically told a prominent football journalist to leave Gareth Bale's transfer fee out of an article.
Bale moved to the Bernabeu in 2013 for a world-record £85million from Tottenham Hotspur and Jonathan Northcroft of the Sunday Times was invited to interview the Welshman as part of a feature on his time in the Spanish capital.
But Real Madrid's press team told Northcroft that it would be better for everybody if he neglected to mention the fact that Bale was the most expensive footballer of all time. The reason? I've already said it.
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According to Northcroft, who was speaking to BBC Radio 5 Live, Real Madrid officials have been trying to mask the fact that they paid more for Bale than they did for Cristiano Ronaldo simply because it annoys him.
Anyone who has read anything about the Portuguese is aware of his obsession of being the biggest, the best and the greatest, and they believed mentioning the fee would only irk him further.
Northcroft said: "Real Madrid are a club so worried about image that when I interviewed Bale it was requested to me, 'don't put in the article how much Gareth Bale cost'.
"The reason for that is because it was a world record transfer fee but Cristiano Ronaldo doesn't like to see that someone else cost more than him."
There is still some doubt as to whether Ronaldo and Bale are anywhere close to friends in the Bernabeu dressing room, but many would still have us believed that they are very much not.
Not only has Ronaldo had to contend with the idea that Bale was signed as his eventual successor, but the former Spurs star also took one of his most treasured taglines.
Bale's time in Madrid has been underwhelming so far, but that is thought to be in some part down to Ronaldo's reluctance to truly accept him into the team. As a result, it looks inevitable that one will have to leave in the near future, but who will it be?