Following the turn of the new year and the opening of the winter transfer window, clubs around the country will be looking to strengthen their squads for the second half of the season.
For Louis van Gaal and Manchester United, January might provide an opportunity to reinforce their attacking options, namely a new striker.
The Red Devils have been poor in front of goal this season, finding the net just 24 times in 20 games, by far the lowest in the top six.
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Manager Van Gaal has just two strikers at his disposal, both of whom have performed poorly in recent weeks - Wayne Rooney and Anthony Martial. It is clear to see where the club needs strengthening.
Signing anyone in January will be easier said than done for the Dutchman, though. United's boss has spent nearly £250 million since arriving at Old Trafford and has very little to show for it. Big money moves have so far proved unfruitful.
After selling strikers Robin van Persie, Danny Welbeck and Javier Hernandez, alongside Angel Di Maria and sending James Wilson and Adnan Januzaj on loan, it comes as little surprise why Van Gaal's side are struggling when going forward.
The question United's board will likely ask the former Netherlands manager is why deserves to be given more money following a string of uninspiring signings.
With the amount of money pumped into the club throughout Van Gaal's tenure, Ed Woodward and co. might have expected the club to be challenging for the Premier League, or at least for the top four.
During such dark times, confidence must remain for Van Gaal, though reluctance is certainly to be expected given his track record with signings thus far.