At almost any other club in the world, Isco would be among the first names on the team sheet; at Real Madrid, however, he is a fringe player.
A move away from the Bernabeu would benefit him - and the Premier League should be his destination.
At Los Blancos, opportunities were always going to be limited for the Spaniard. With recently-sacked manager Rafael Benitez deploying three players in behind the main striker of Karim Benzema, there was only ever one spot available for Isco to challenge for.
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Gareth Bale and Cristiano Ronaldo occupied the wings, whilst the presence of fellow attacking midfielder James Rodriguez saw Isco fall down the pecking order.
When he has played, the 23-year-old has been impressive. Since his reckless and irresponsible red card against Barcelona in November, however, opportunities have been hard to come by, epitomised by his snub against Valencia in favour of youngster Mateo Kovacic.
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The January transfer window offers Isco a chance to escape his Madrid nightmare. The former Malaga midfielder is capable of becoming one of the best attacking midfielders in Europe and if he were to pursue regular football, he can fulfil his potential.
And the Premier League might just be the perfect destination for him. Chelsea have been frequently linked with a £30 million move and will be desperate to land a player of the Spaniard's quality given Eden Hazard and co.'s lack of form this season.
Isco will have one eye on the summer's European Championships with Spain and given the vast midfield options at manager Vicente del Bosque’s disposal, it could be the 23-year-old who misses out should he fail to earn game time. Moves to either Manchester side would also offer differing opportunities.
Should he to move to the Etihad, where he has reportedly expressed interest, the midfielder would face competition from the likes of Kevin De Bruyne and David Silva and might struggle to force his way in.
At United, however, Isco would sign for a side bereft of goals and become a key player at Old Trafford. The risk of missing out on Champions League football might prove a decisive factor, but when armed with the Spain international's creativity, the 20-time league champions' season could drastically improve.
There is no doubting Isco has all the talent to establish himself at almost every side in the Premier League, suggesting a move to the Red Devils or Chelsea could benefit his career - and at £30 million, at his age, he could prove an incredible bargain.