Loic Remy has been told "he is almost certainly staying put at Chelsea", according to the Sun. This comes after reports just before the transfer window opened that Remy was being offered to a number of Premier League clubs, including Crystal Palace.
This will come as a blow to Crystal Palace as the Eagles were favourites to take the French striker on loan until the end of the season. In fact, earlier reports suggested that the club were preparing a £6 million bid for the centre-forward.
Remy has made just one Premier League start this season and seven substitute appearances, totalling just over 140 minutes of playing time with one goal to his name.
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With the Euros fast approaching, his chances of securing a place in the French team are dwindling. Remy hasn't played for his country since 2014 and at 29, this summer could be his last chance to play in a major tournament.
The striker might have been hoping that a loan move to a side like Palace, who have helped Yohan Cabaye regain his place in the same side, could have a similar effect.
With only one goal scored in the league by a recognised striker so far this season, it comes as no surprise that Crystal Palace want to bolster their forward choices. Especially as it's clear the club have aspirations of making an assault on the European places.
So far this season all four of the current strikers on the books at Selhurst Park have been unavailable at one stage or another due to injury, however, there are other explanations behind the goal-shy forwards.
Connor Wickham has an important role in the team and will score goals, but if they are to reach Europe, they need a striker in the mould of Remy to compliment and compete with him.
Marouane Chamakh, while being technically gifted is often employed deeper - limiting the chances he has. Dwight Gayle, on the other hand, has pace and is an excellent finisher but lacks the physical presence required for the style Palace play.
Finally and rather unfortunately, it seems the side's aspirations have outgrown Fraizer Campbell's ability.
It's quite possible that the sudden change in reporting over Remy's future is down to a change in Chelsea's transfer plans. The phrasing of article doesn't completely rule out a loan deal being reached but the Blues will want to bring in a replacement first.
Whether it's Loic Remy or not, the south London side will need to add to their goalscoring options to battle for a European spot or indeed stay comfortably within the top half of the Premier League.