Panic buys, clubs overspending, last-minute deals, players and managers held to ransom, extravagant rumours flying left, right and centre - the January transfer window has it all.
However, with the Premier League set to usher in its record-breaking TV deal from the start of the 2016/17 season, avoiding relegation and a place in the Champions League are set to become more lucrative than ever.
Clubs at both ends of the table will be doing everything they can to ensure they secure the signatures of the best players available and, perhaps more importantly, keep hold of their own.
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Here are seven Premier League players who have been linked with a move away from their respective clubs, either in January or over the summer.
Vardy's meteoric rise from a non-League footballer to record breaker in the Premier League has been one of the stories of the season.
After scoring 15 goals in only 20 league games, the Englishman offers an obvious solution to many of the league's powerhouses who find themselves struggling in front of goal.
With Manchester United and Chelsea said to be admirers of the Leicester hitman, competition to sign him could prove fierce. Vardy has also been linked with a sensational move abroad to Real Madrid.
The Foxes have repeatedly iterated their intention keep hold of their players in January, but should a club bid £25 million or more the Foxes might be tempted to part ways.
A move in January remains unlikely with Champions League qualification a real possibility, but were Vardy to maintain his form until the end of the season, a summer move could materialise.
Were it not for Vardy's incredible form, Mahrez's fairytale rise from a £400,000 Championship winger to £30 million-rated midfielder would have grabbed far more headlines.
With 13 Premier League goals and seven assists thus far, the Algerian has been in majestic form for Leicester and played a key part in their unlikely title bid. Such form has attracted considerable interest, of course.
United and Arsenal have both been linked to the Algeria international along with Champions League hopefuls Tottenham. Like teammate Vardy, Mahrez has also emerged a target of Real and Barcelona's.
The Foxes remain adamant that Mahrez is not for sale at any price, but once again, should the right offer come along, the 24-year-old could depart the King Power Stadium, whether it be in January or over the summer.
A key player in Stoke's wins over both Manchester clubs, Bojan is finally beginning to build on the vast potential that saw him break through at Barcelona at 16-years-old.
Despite scoring just five goals and claiming one assist, the Spaniard's impressive performances and style of play have proved crucial to the Potters' season aspirations.
Linked with both Manchester clubs, Liverpool and Arsenal, Bojan could find himself in the middle of a four-way battle to secure his signature.
Although Stoke would be unwilling to part with their prized asset in January, talks of a £10 million release clause in the 25-year-old's contract could mean that decision will be out of their hands.
Having excelled for Everton in his first three seasons, scoring a total of 28 goals in all competitions, the talented Belgian has seen his chances limited this season due to the form of teammates Ross Barkley and Gerard Deulofeu.
The 28-year-old has already proved himself in the Premier League and offering versatility, Mirallas would certainly be of interest to multiple clubs should Everton decide to part ways.
With Tottenham, Arsenal and Liverpool all reportedly interested, Mirallas wouldn't be short of suitors and could provide an additional threat going forward.
Everton wouldn't fancy bolstering one of their rivals by selling the Belgium international mid-way through the season, suggesting a summer departure is more likely.
Having shown glimpses of his talent over the last two seasons, Barkley has finally discovered the consistency and form that has seen him become a crucial player in Roberto Martinez's side.
The England international has contributed six goals and seven assists this season and fast proving he can live up to his vast potential.
And with City said to be long-term admirers of the attacking midfielder, Barkley would certainly bring something different to the two-time Premier League champions, even despite the competition he would face for a starting spot.
Barkley's price tag is rumoured to be in the region of £40-45 million, and whilst very few clubs would be able to stump up this kind of money in January, there's little doubt any of the league's 'big four' could do so in June.
After famously demolishing the Premier League record for the fastest hat-trick during Southampton's win over Aston Villa last season, scoring three in two minutes and 59 seconds, Mane's stock has significantly risen.
Mane was dropped for the Saints' last game against Norwich, however, as a result of missing a team meeting ahead of the game, fuelling speculation the forward could be on the move sooner than was initially expected.
Southampton insist they have no intention of selling, further suggested by their rejection of a January bid from United, though a summer move certainly isn't out of the question.
Another player who has stolen much of the headlines this season due to his sensational form and effectiveness in front of goal, Everton's Lukaku is a man in form.
The Belgian is beginning to show just what the fuss was about when he signed for Chelsea as an 18-year-old in 2011 for £10 million, scoring 15 goals this season and topping the goalscoring charts.
Linked with a return to Stamford Bridge and Old Trafford, the 22-year-old wouldn't be short of suitors were he to decide to leave the Merseyside club in pursuit of Champions League football.
A January move is out of the question, but with the Toffees languishing 11th in the Premier League and giving away cheap goals, negating Lukaku's efforts, the Belgian powerhouse could opt for a summer move away.
He wouldn't come cheap, of course. Having cost Everton £28 million in 2014, his form will have only seen his price tag soar to somewhere in the region of £50 million.