With the January transfer window now open, Premier League clubs can once again flex their financial muscle and make the additions they deem necessary.
The winter period is renowned for panic buys and over-spending, and with it now in its 13th year, the question is: does it do more bad than good?
Successful transfers are hard to come by and recall from the past 12 years - in fact, there are only a handful.
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Nemanja Vidic signed for Manchester United for £7 million in 2006, Luis Suarez joined Liverpool for £23 million five years later and in 2012, Gary Cahill completed his £7 million move from Bolton to Chelsea.
Mediocre signings are, unfortunately, synonymous with the January window, with the biggest flop of them all cost a whopping £50 million back in 2011.
Fernando Torres was the laughing stock of the Premier League during his time in west London for all the wrong reasons, failing to hit any kind of form following his controversial move from Liverpool to rivals Chelsea.
2015's winter transfer window epitomises such failed signings. Wilfried Bony and Juan Cuadrado, both involved in deals worth £25 million to Manchester City and Chelsea respectively, have failed to live up to their price tags, with the latter moving to Juventus after just six months at Stamford Bridge.
Aside from vast speculation, the January window doesn't offer much in the way of excitement either, especially when compared to the summer. Clubs are historically more likely to wait until June to do their business.
To emphasise this, a record £870 million was spent last summer, compared with £130 million last winter.
Meant as a time for sides to add reinforcements, January is fast becoming renowned for money and talent wasted.
That fact will never change, with it firmly the case that the winter transfer window generates far more failed signings than successful ones.