2015 was a year that saw a vocal fan base pretty disgruntled on several occasions.
It saw the babyface winner of the Royal Rumble get royally booed. It saw Sting and Undertaker on the same card without that match happening. It saw "we want Sasha" chants go largely ignored.
It even saw the lowest TV ratings for 20 years - but still WWE has done some things right over the last 12 months.
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1. Secondary Titles
Since Wrestlemania 31, there has been an obvious and concerted effort to re-establish the secondary titles (US and Intercontinental) as prestigious commodities.
With the US title a focal point on a weekly basis through John Cena's open challenge, and the Intercontinental title providing some of the best action of 2015, it's safe to say that WWE has gone a long way in restoring the value of the historic belts.
Arguably the hottest feud in wrestling right now between Dean Ambrose and Kevin Owens is over that very belt. This is a marked improvement over years of embarrassing irrelevance.
2. Long Reigns
Part of the reason for the first point is the lengthy reigns that champions have enjoyed over the last year.
This, though, hasn't been specific to just those belts. Seth Rollins held the WWE title for the majority of the year and established himself as the centrepiece of the organisation before suffering his injury.
The New Day have used the Tag Titles to slowly transform themselves into one of the most entertaining acts in wrestling.The Divas division has also seen lengthy runs which at least gives the division a direction and narrative, even if the rest of the booking hasn't taken full advantage.
It helps the audience connect with the competitive aspect of the storytelling by making the prize worth fighting for.
3. New Stars
WWE has rightly received a lot of criticism for being unable to build new stars in recent years but 2015 has been their most successful attempt.
Roman Reigns and Seth Rollins are firmly entrenched at the top of the card when healthy, and newer faces like Kevin Owens have been afforded significant momentum. John Cena, meanwhile, has taken a noticeable step back from the limelight to make room for rising talent.
Several fresh faces could feasibly make runs towards the main event and it wouldn't feel like too much of a stretch. With the likes of AJ Styles joining the main roster and a Finn Balor promotion on the horizon, this trend looks to be just the beginning of ushering in the new era.
With several marquee moments, NXT has announced itself as a rival to RAW and Smackdown. They can point to several events, matches, and talent that has eclipsed the main roster's production over the course of 2015 and it's just getting more and more promising.
NXT is home to some of the most exciting stars, the best storylines, and is responsible for the Diva's Revolution; especially after a Match of Year candidate from Bayley and Sasha. A strong NXT presence at Wrestlemania will certainly help the WWE fan base regain faith in a product that has had many tuning out.
If WWE can continue these trends, and add some consistency and logic to their overall presentation, then there is no reason why 2016 can't be one of the best and most important in company history.