Sam Allardyce has admitted Sunderland must sell before they can recruit any players to help in their battle against relegation.
The Black Cats find themselves four points adrift from safety with just under half of the season remaining and, even to the untrained eye, it appears a change in personnel is needed at the Stadium of Light.
The club have already signed 25-year-old centre-back Jan Kirchhoff from German giants Bayern Munich and are closing in on the signing of ex-Hull City striker Dame N'Doye from Turkish side Trabzonspor.
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With the exit door firmly ajar, 'Big Sam', the fifth most experienced manager in the Premier League, will be looking to offload some of his so-called deadwood to free up some of the wage budget and money for transfer deals.
So, who are the players that the Black Cats would deem available?
An apparent, yet unintentional, tradition in the North East is the performance and interest in goalkeepers. Romanian goalkeeper Costel Pantilimon has found himself demoted to the fringes of the first team in recent weeks and with Newcastle linked, due to their well documented shortage of shot-stoppers, it won't be long until the 6 ft. 8 in. giant sees the exit door.
Another valuable asset could be striker Steven Fletcher. Signed from Wolverhampton Wanderers for an inflated fee of £14 million, the Scotland international has found himself on the wrong end of the Sunderland fans recently, bemoaning a lack of motivation for their outcry.
There are a plethora of players at Sunderland who have found themselves on the fringes of the first team due to poor performances or a lack of fitness and may well be shown the door at reduced prices.
Players who would fit this category include Jack Rodwell - a renowned £10 million flop signed from Manchester City in 2014 - and Danny Graham, who has scored one league goal for the Wearside club.
Its not all bad news for the Red and Whites, however, who have impressive prospects coming through such as Duncan Watmore, who has been compared to Real Madrid winger Gareth Bale, and Jordan Pickford, widely heralded as the next Joe Hart.
Needless to say, it will be interesting to see who arrives at the Stadium of Light and who will be pushed out the door.
Allardyce has one of the hardest jobs in the Premier League to appease the supporters and help motivate his side to grab enough points to avoid relegation. Good luck with that, Sam.