Cristiano Ronaldo watched on as the footballing world chose Barcelona's Leo Messi over him in Monday evening's Ballon d'Or ceremony.
That must have really hurt the Real Madrid star, but he could rest easy in the knowledge that he remains No.1 in his hometown of Madeira, Portugal. Well, he was, until now.
Yes, even the youths in the small town appear to have chosen Messi, using their spray painting skills to expertly transform a giant Ronaldo statue into a Messi one.
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Well, all they did was spray 'Messi 10' on the back of it, but it was still enough to cause a stir on Twitter, where the picture first introduced itself to us.
It is a further unwanted reminder for the 30-year-old that almost everyone believes Messi is now firmly ahead of him in their everlasting battle to be the world's best football player.
Before Monday, Messi's four Ballon d'Or trophies was comparable to Ronaldo's three. But now the Barcelona star is two ahead and Ronaldo is preparing to celebrate his 31st birthday, it appears that this is an individual record Ronaldo will not retire with.
But there will be no understating how much this act of vandalism could hurt Ronaldo's feelings. He retains a very strong connection to his hometown and has invested a lot of money in the area.
Much of that money appears to have been spent on the giant statue, which made headlines after the sculptor included a suspiciously big package in the, er, shorts area.
A museum in his honour was also opened.