GiveMeSport is proud to announce its partnership with the National Basketball Association (NBA) to become the league's official online destination in the United Kingdom.
The site - to be launched at a later date - will be hosted within a dedicated segment of GiveMeSport.com and our devoted editorial team will provide an in-depth, unique angle on all aspects of NBA life and culture.
Fans who visit NBA.com will be automatically redirected to GiveMeSport.com/NBA, and our vast range of multimedia content, highlights, editorial and real-time statistics aim to provide a fantastic user experience.
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“GiveMeSport is pleased to announce this comprehensive digital partnership with the NBA, one of the world’s leading sports leagues,” said CEO Nick Thain. “This deal highlights the calibre of partner we are looking to work with, and we’re excited to bring the NBA directly to the British sports fan.
“This deal highlights the calibre of partner we are looking to work with, and we’re excited to bring the NBA directly to the British sports fan."
"For GiveMeSport, the NBA makes a lot of sense, as 50% of our 25 million fans on Facebook like the NBA, teams, current players or NBA legends.
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"The NBA is a brand that is about more than sport, it goes into style, music, business and much more... This is a similar direction to GiveMeSport Magazine which launched last year."
Labelled 'The Huffington Post of Sport' by Tech Crunch, GiveMeSport.com will continue its next generation approach to sport with the NBA.
GiveMeSport.com/NBA will include a vast range of video content including game highlights, dunk packages, top 10 plays and much, much more.
With the use of in-depth features, analysis and social trending stories, our localised editorial will provide fans in the UK with an insight into the game never seen before on these shores.
“We are excited to unveil GiveMeSport.com/NBA as the NBA’s new official online destination in the UK,” said NBA EMEA Digital Director Xavier Bidault.
“By partnering with GiveMeSport, one of Britain’s key sports news hubs, we are able to provide fans in the UK with an enhanced NBA experience through localised content.”
Fans will be able to access dedicated pages for all 30 teams that will provide the latest news and videos. We will also be covering NBA grassroots projects in the United Kingdom throughout the offseason and will run regular promotions, with prizes on offer.
NBA.com averages in excess of 42 million page views a day, with more than half those coming from outside of North America.
GiveMeSport's Facebook following of 25 million is the perfect platform to allow the association to continue its rapid growth in the United Kingdom.
The partnership sees GiveMeSport become the 18th international web destination of the NBA.
For the latest news from GiveMeSport, fans can visit Facebook.com/GiveMeSport and follow @GiveMeSport.
For more information, fans can visit Facebook.com/NBAUK and follow @NBAUK on Twitter.