There is no doubt Everton are underachieving this season. For a side boasting the likes of Romelu Lukaku, Ross Barkley and John Stones, they should be challenging for a place in the top six, not languishing in mid-table.
Answers are needed at Goodison Park - and signing Andriy Yarmolenko from Dynamo Kiev could give Roberto Martinez a player with Champions League experience capable of firing them up the table.
Having sold Steven Naismith to Norwich City for a fee believed to be around £8.5 million, the Toffees have freed up the funds to sign at least one more player in January, ideally an attacking replacement for the Scotland international.
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Given that Everton's attacking talent consists mainly of younger players, Kevin Mirallas and Arouna Kone aside, they could do with signing an experienced player in European football.
Yarmolenko certainly fits the criteria, especially when armed with pace and movement. During his time in Ukraine with Kiev, the 26-year-old has developed a reputation as a player with strength and a wicked left foot.
Everton fans will be all-too-familiar with the Ukrainian too, after he scored a brilliant goal against them in the Europa League last season, powering a shot past Tim Howard from 25 yards.
For a winger, Yarmolenko has a very impressive goalscoring record. Since his Kiev debut in 2007, he has scored 108 goals in 282 games across all competitions, providing numerous assists along the way.
Having also scored 17 goals in European competitions, he has proved capable of mixing it with some of Europe's top clubs and would have a good chance of succeeding in the Premier League.
However, Yarmolenko only signed a contract extension with Kiev last summer - it may be tough for Everton to prise him away unless there's a genuine desire to complete a move to the Premier League.
Martinez is a long-term admirer of the winger and may feel now is the best time to bring him to England. It's of belief that Yarmolenko has outgrown the Ukrainian leagues and needs to move to one of Europe’s bigger leagues to become a top player.
If he was to move to Goodison Park, Yarmolenko would play a vital role in ensuring the club challenges for a top seven finish - and under the restrictions of their transfer budget, Everton would struggle to find a player as good as the Ukrainian.