Reports in the Independent and Express this week claim a host of Premier League clubs, including Liverpool and Chelsea, are set to fight for the signature of Shakhtar Donetsk's exciting attacking midfielder, Alex Teixeira.
With multiple sources citing the proposed asking price to be somewhere in the region of £25 million, we take a look at why exactly the Brazilian is in such hot demand.
Teixeira began his professional career as an 18-year-old, having graduated from the academy of local club Vasco de Gama in his native Brazil.
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After two excellent years at the Rio-based outfit and having made almost 100 appearances for the first team, Teixeira attracted the attention of Ukrainian giants Shakhtar, who in 2010 purchased him for a fee of around £4 million.
After a quiet first season in the Ukrainian Premier League, in which the now 26-year-old featured just three times, he quickly went on to establish himself as a first team regular in his second campaign, making 39 appearances and finding the net six times.
Since then, Teixeira's form has only improved year on year for the Ukrainian giants, scoring 22 goals in all competitions last season - a quite remarkable record for a midfielder.
It is this season, however, in which Teixeira has truly flourished, having already bested last year's total with 26 goals in only 25 appearances, 22 of which coming in just 15 league games.
His total becomes all the more impressive when you consider the fact that, until recently, Teixeira has been deployed in a number of positions across the midfield, including through the centre as a box-to-box midfielder and out wide as a more traditional winger.
This season, however, Teixeira has made the transition into a central attacking midfielder and claimed the position as his own. It's this form that now sees him linked with Europe's largest clubs, most notably Chelsea, who already boast a strong Brazilian contingent at the club, including Oscar, Willian, Ramires, and Kenedy.
Were Teixeira to move on from Skakhtar, he would join an ever-growing list of talented footballers who have used the club as a stepping stone to break into Europe's top five leagues.
Former graduates from the Donetsk club include countryman and Chelsea winger Willian and Borussia Dortmund's Henrikh Mkhitaryan, whose form this year has also caught the eye.
Nevertheless, whomever wins the race to sign Teixeira will be acquiring one of football's most prolific goalscorers on current form and could pose as the solution to both Liverpool and Chelsea's issues in front of goal.