The infamous burden of the number seven shirt at Manchester United appears to be weighing too heavy on the yet another's shoulders, with Memphis Depay the latest victim.
Ever since Cristiano Ronaldo left Old Trafford for Real Madrid in 2009, many have struggled for form and fitness upon donning the famous number, Antonio Valencia and Angel Di Maria recent examples of this.
And it appears Depay could be the latest to join this club following his arrival at the 20-time league champions last June.
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Fans were sent into ecstasy upon hearing one of Holland's hottest prospects was on his way to the Theatre of Dreams, especially so given Depay's goalscoring exploits the previous season with PSV Eindhoven.
A haul of 22 league goals in 30 appearances saw the 21-year-old top Eredivisie's goalscoring charts, suggesting United had a raw talent on their hands.
However, the Dutchman has since managed to find the net just twice in 13 domestic appearances and five in all competitions - a poor return given the some £25 million spent on his services by countryman and manager Louis van Gaal.
Depay has come in for considerable criticism as a result, with the Red Devils' loss to Stoke City in late December a particularly bad game for the youngster.
Ever since his mistake which led to a goal for the Potters, in which the Dutchman's tame header back to David de Gea was intercepted, the versatile Ander Herrera has been chosen ahead of him.
Depay has made four appearances from the bench since but failed to make a telling impact, worsening his relationship with both his manager and fans in Manchester.
After such an emphatic season in the Eredivisie, it's fast becoming apparent that perhaps the Premier League's physicality and pace are too much for Depay - and his time to change that opinion is fast running out.
Van Gaal appears to have lost patience and faith in his Dutch starlet, and until Depay recaptures any kind of form, his sale after a solitary season remains likely.