Liverpool fans are planning to stage a protest against the rising ticket prices by walking out in the 77th minute in their match against Sunderland on Saturday.
A supporter group, called Spion Kop 1906, are organising the walk-out after it was revealed earlier this week that the most expensive seats in the redeveloped Main Stand at Anfield will cost £77 next season.
The Spion Kop made a statement on their Twitter page, claiming that the protest during the Sunderland clash won’t be their last as they react to the news of the rising prices.
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“Sunderland at home on Saturday, the first stage of many planned protest against the club in regards to the ticket prices at Anfield for the 2016/17 season,” it said.
“LFC think it’s acceptable to make more money than ever before from supporters. £2 million more.
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“That means price rises for many. £77 match tickets and £1,029 season tickets.”
New ticket prices
When they announced the new ticket price structure, Liverpool claimed that 64% of season tickets would either decrease in price or remain the same whilst allowing local fans to purchase some tickets for just £9.
However, members of both Spion Kop 1906 and the Spirit of Shankly supporters group have identified that the club have unnecessarily increased ticket prices - especially considering the increase of TV revenue.
The protest will represent the first ever official walk-out at Anfield and a spokesperson for Spirit of Shankly believes that it’s important it happens.
“There have been demonstrations at Anfield before, but never a walkout protest,” the spokesman said.
“It is something of a first and we have no idea how it will go, but one thing that is certain is that hundreds of supporters and season-ticket holders are furious about the prices going up again. If as many people walk out as have contacted us over the last couple of days the effect will be noticeable.”
He added: “We are obviously not taking this decision lightly, we are supporters of the club after all, but this is now a moment in time for fans to show how they feel about constantly being asked to fork out more. If people do not take this opportunity to register a protest we will be seen to be accepting of the price rises and the moment will have passed.”
The atmosphere at Anfield has been fairly subdued this season and fans believe it’s because the traditional fanbase can no longer afford to attend matches.
Liverpool’s chief executive Ian Ayre responded to those claims by stating: “What is affordable to one person is different to another. With that in mind we tried to create a range of prices.”
After Liverpool’s 2-1 defeat to Crystal Palace in November, manager Jurgen Klopp admitted that he “felt alone” in the closing stages with many fans leaving the ground a couple of minutes early.
If he felt alone then, imagine what he’ll be feeling if the majority of the crowd leave Anfield after 77 minutes on Saturday. Although, Klopp would probably understand the fans’ anger at the ticket prices as he’s familiar with football in Germany, where a ticket costs considerably less.